Google Analytics 101
Wednesday, December 20
What do visitors do on your website? How did they find your site? How effective was your advertising campaign?
Google Analytics, the most-used analytics tool on the planet, can help you answer these questions! This introductory workshop will show you how to understand and measure customer behavior on your site. We will demonstrate how to set up measurement goals and use the data to make better business decisions so that you can grow your business online.
This workshop will cover:
An introduction to Google Analytics and navigation of the site
A discussion of what you can track as a goal
A step-by-step demonstration for setting up goals in your Google Analytics account.
Advance registration is required as space is limited; please contact the BRIC at firstname.lastname@example.org.